About Us – 100letpublicisu.cz

Our mission is to build strong brands. We have undergone a transformation, dismantling traditional advertising silos and transitioning to a new modular and integrated model. Instead of dozens of separate agencies, Publicis Groupe now forms a single team with expertise divided into communication, media, data, and technology. Thanks to this integrated approach, we create teams tailored to the needs of our clients.

Media

In an era of media fragmentation, the media division at Publicis Groupe Czech Republic specializes in omnichannel media planning and buying, prioritizing real business impact over mere impressions. We define the optimal investment strategy to help brands achieve maximum ROI. Going beyond the scope of a traditional media agency, we act as strategic consultants, guiding brands through a complex digital and offline ecosystem, as well as gaming and cross-media projects. Our Power of One model is based on integrated teams in which traditional and digital media specialists work together. The result is full-funnel campaigns designed based on communication and business goals, not the limitations of specific channels.

Data & technology

Thanks to our expertise, we have become one of the regional hubs within the global Publicis Production network and are a prestigious Center of Excellence for data and technology. As a key part of the Publicis Production structure, we combine local agility with the global strength of the group. Within the Publicis Production technology division, we act as strategic partners for comprehensive digital business transformation. We design and implement innovative solutions in the areas of marketing automation, technology consulting, and custom software development. We create sustainable customer experience strategies that accelerate business growth.

Communication

Excelent creativity can boost campaign performance up to tenfold. The Publicis Groupe communications division covers the entire spectrum of creative marketing, from strategy, content creation, public relations, and influencer marketing to creative campaigns, PR stunts, and events. At its core are three brands with a rich history of successful campaigns: MSL, focused on communication, and the creative teams Leo Prague and Saatchi & Saatchi. We can also implement campaigns in-house with our own production and post-production team.

Founded in 1926, Publicis Groupe is a global leader in communications.

The group is active in all phases of the communications process, from consulting to implementation, and operates worldwide. Publicis Groupe is based on creativity and innovation. In recent years, it has also become a leading player in the world of technological solutions and data processing. We are an important partner to clients and brands in the process of marketing and business transformation towards greater personalization, adaptation to AI, and the digital environment.