Campaigns – 100letpublicisu.cz

Visa

When David Pastrňák, ice hockey fans and Visa come together at the Olympics.

Visa has been supporting Olympic and Paralympic athletes around the world for many years. When David Pastrňák, captain of the Czech ice hockey team, joined the Visa team, it created an opportunity to connect the brand with Generation Z and show that mobile payments are a natural part of their world, offering a range of benefits.

Our focus was on integration. Rather than relying on a single channel, we brought together creative content, influencers, media, gaming and branded entertainment into a single, coherent package with a strong theme that tied the whole campaign together.

Allegro

How we established the European platform in the Czech Republic.

Allegro entered our market as a relatively unknown brand. Our task was to introduce it to the Czech Republic and turn it into a platform that people trust, enjoy using, and recommend to others.

We focused on continuous communication and high-quality content. We built a network of brand ambassadors and influencers who promote the brand naturally and consistently. Rather than using advertising messages, they show shopping as a normal part of their lives. At the same time, we sought out projects and opportunities that give Allegro local relevance: anchoring it in the Czech cultural context, which brings the global platform closer to the Czech people themselves.

Pilsner Urquell

We ensure that people in the Czechia and around the world know about the best Czech beer.

We are creating concepts for global campaigns that raise awareness of a traditional Czech brewery amongst people around the world. In doing so, we preserve the spirit and identity of a brand whose history stretches back to 1842. Furthermore, we manage organic social media campaigns and lead global influencer and marketing activities, from strategy and coordination to implementation. All this with the aim of strengthening the brand’s international visibility and relevance.

Our comprehensive toolkits contain strategic briefs, creative assets and practical guidelines, enabling local teams to implement campaigns easily and consistently to suit the needs of their respective markets.

Kärcher

We’ve turned housework and gardening into a joy.

The Kärcher brand boasts a wide range of products. Although the entire consumer appliances segment is diverse, it is also overwhelming and confusing. Because of this, we began showcasing the products in real-life situations and relevant contexts. And we spiced things up with collaborations with television and influencers.

The communication strategy was designed to ensure consistency across all channels while maximising effectiveness in terms of both performance and creativity. We integrated data, media and content into a single, cohesive structure that supports the brand’s long-term growth.

We bring stories about marketing innovations to F5 magazine.